Devil Fashion is a popular Hong Kong-based alternative fashion brand, established around 2012, known for its high-quality, dark, gothic, steampunk, and punk-inspired clothing for men and women, featuring intricate designs with velvet, brocade, and custom fabrics for dramatic, non-everyday looks. The brand, led by Raymond Zhou and Eva Cheng, focuses on unique pieces like ornate coats, corsets, and dresses, combining quality craftsmanship with bold, rebellious styles.